Industry: Real Estate
Overview
Shsmi Esthetic Center is a Vadodara-based luxury aesthetic clinic offering advanced skin, hair, and cosmetic treatments. When the client approached us, they needed a strong, unified brand identity and digital presence to match the premium nature of their services and attract an upscale clientele. We partnered with Shsmi to deliver end-to-end solutions: Graphic Design, Website Development, and Digital Marketing.
Services Used:
Our Approach
1. Brand Identity & Graphic Design
We started by redefining Shsmi’s visual identity to reflect sophistication, trust, and care. A modern, minimal aesthetic with soft tones (nude, beige, muted green, and gold) was used to convey both clinical professionalism and luxury wellness.
Key Deliverables:
- Refreshed logo with soft, medical-aesthetic alignment
- Brand color palette and typography system
- Social media templates for Instagram and Facebook
- Print-ready brochures, appointment cards, and service menus
- Before/after templates to build social proof
- Clinic signage and visual collateral
The cohesive visual system created a consistent experience across touchpoints and improved brand recall significantly.
2. Website Design & Development
We developed a custom, mobile-responsive website for SHSM that highlighted their core services while allowing seamless user navigation and appointment booking.
Key Features:
- Elegant, fast-loading homepage with high visual appeal
- Individual service pages (Botox, Fillers, Hair PRP, Acne, Skin Glow, etc.)
- "Book Appointment" CTA integrated across all pages
- Responsive design ensuring smooth UX across devices
- SEO-optimized structure and content
- Integrated Google Maps and WhatsApp click-to-chat
- Backend CMS for client to manage content independently
The website was designed with a clean layout, intuitive flow, and conversion-optimized elements, which contributed to higher lead generation post-launch.
Social media engagement increase
sec Average website load time
Online appointment requests in 60 days
Ad lead conversion (Botox & PRP)
3. Digital Marketing
Once the branding and website were established, we activated a digital marketing strategy to build awareness, generate leads, and establish Shsmi as a credible aesthetic destination in Vadodara.
Digital Marketing Activities:
- Content strategy for Instagram and Facebook
- Creative reels, before-after posts, testimonial highlights
- Performance-driven ad campaigns focusing on high-intent services (e.g., Botox, PRP, Acne Treatment)
- Geo-targeted promotions to reach local audiences
- WhatsApp integration for lead nurturing
- Growth-focused calendar: Offers, treatment explainers, skin-care education, and clinic updates
Our strategic campaigns improved brand engagement, grew their follower base, and consistently brought qualified leads to the clinic.
Client Testimonial
“The transformation was incredible. From our logo and brochures to the website and ads—everything now looks premium and performs. The response has been amazing, and our appointments have doubled. Thank you for truly understanding our vision.”
Conclusion
Our full-spectrum digital work for Shsmi Esthetic Center graphic design, website, and marketing successfully positioned them as a premium aesthetic brand in Vadodara. This case is a benchmark for how well-executed digital strategy and branding can fuel business growth in the wellness and beauty space.
